I loved the way the whole process around the workshop was organized. Everything was straightforward and clear: everything we had to prepare, everything we were expecting from you. Your communication is always on point. It is the same throughout the workshop. You commented on every recommendation, every suggestion. I loved that you understand that not all of the suggestions are simple to implement, but you emphasize their relevance so that we would consider trying the implementation anyway. Also, you're great at handling untypical situations. The consultant assisting the main speaker while she wasn't able to keep presenting was ready to jump in and keep the workshop going.

Anna worked closely with L'Oreal CDO team on UX transformation. The inspiration that she spread through her presentations, support and precise structure of Conversion Rate Optimization made a huge shift in the process towards an agile approach. As a result, we increased the conversion rate for the majority of our websites.

Anna's expertise and leadership were pivotal in improving our mobile user experience, resulting in a significant increase in our conversion rate and a decrease in CPA. She consistently demonstrated a deep understanding of UX optimization and provided invaluable insights that enhanced our project's success.

As a product manager, I was intrigued to see how the Google Design Sprint works as a method to solve a significant UX challenge. Together with Anna and her team, we decided to run a sprint focused on improving our app navigation, which was not an easy task at all. The format really helped bring all stakeholders into the room, unpack the problem, and collectively decide on a solution while having so much fun in the process. We even ended up testing paper prototypes with real users. It was amazing to see the magic of Google methods in action, which teaches one to fail early while still being scrappy.