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The team optimized the brand’s in-app experience, expanded the user base, and increased in-app conversions by adopting a test-and-learn approach.*
1Life redesigned their homepage and launched the split test within 2 weeks and fully launched a new version after 1 month after Google Design Sprint*
The L’Oreal team manages 15+ brands with separate websites facing similar challenges in conversion rate optimization, mobile design, and A/B testing. For the past 1.5 years, their digital teams have collaborated with UX consultants on mobile design best practices, A/B testing, qualitative research, user labs, and fostering an experimentation culture. Services delivered include:
- Design sprint for 12 brands
- Full-day workshop on testing and optimization culture, user testing, and the importance of qualitative research for 12 brands
- Landing Page UX workshops for standalone brandsA/B testing Q&A sessions
- Follow-up calls to review A/B testing results for each brand
- Shared self-learning resources and playbooks with UX best practices
The results: The L’Oreal team adopted a testing approach, initiating quantitative tests with Google Optimize and hiring an agency for qualitative research. Product teams began cross-functional knowledge sharing on UX optimization and hired full-time employees to build a testing culture.*
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