5Es of UX

5Es of UX

The 5Es of UX are five key stages of a user’s interaction with a product or service: Entice, Enter, Engage, Exit, and Extend.

Entice is how you attract users.
Enter is how they start interacting with your product.
Engage is how they use it and whether it meets their needs.
Exit is how they end the experience.
Extend is how you encourage them to return or share their experience.

These steps help businesses focus on the complete user journey, not just one part of it.

Why it’s important for your business

The 5Es of UX give you a clear framework to evaluate every stage of your customers’ experience. By improving each stage, you can attract new users, keep them engaged, and build loyalty. This approach ensures that your customers not only enjoy your product but also return to use it again or recommend it to others.

Examples

1. E-commerce: A store attracts users with targeted ads, makes entering simple with a fast website, engages them with easy navigation, ensures a smooth checkout (exit), and extends the relationship by sending personalized follow-up emails.
2. Travel-Tech: A booking platform entices users with discounts, offers a simple signup process, engages them with features like itinerary planning, helps them exit easily with flexible payment options, and extends by sending reminders about upcoming trips.
3. Health: A fitness app entices users with free trials, makes onboarding quick and intuitive (enter), engages them with tailored workout plans, ensures they can leave without hassle, and extends by providing progress updates and encouraging reviews.

The 5Es of UX help you understand and improve every touchpoint in the user journey, leading to better customer satisfaction and long-term success.

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