Alt Text
Alt text (alternative text) is a short description added to images on a website or app. It helps visually impaired users understand images through screen readers and also improves SEO by giving search engines context about the image. If an image doesn’t load, the alt text appears in its place, ensuring users still get the key information.
Why it’s important for your business
Alt text makes your website more accessible, allowing all users to navigate and understand your content. It also helps search engines index your images properly, improving your website’s visibility in search results. Adding clear, useful alt text is a small step that makes a big difference in user experience and SEO performance.
Examples
1. E-commerce: An online clothing store uses alt text like "Red winter coat with hood and zipper" so customers using screen readers can understand product images.
2. Finance: A banking website adds alt text to its charts and graphs, describing trends so visually impaired users can still access important financial insights.
3. Food Delivery: A restaurant app includes alt text for food images, such as "Cheese pizza with fresh basil and tomato sauce," making menus accessible to all customers.
Alt text ensures that everyone can access and understand your content while also helping your business rank better in search engines.