Coachmarks

Coachmarks

Coachmarks are small pop-ups or highlights that guide users when they first use an app or website. They point out key features, explain how things work, and help users get comfortable quickly. A well-designed coachmark makes sure people don’t feel lost and can start using a product with confidence.

Why it’s important for your business

If users don’t understand how to use your product right away, they might leave and never come back. Coachmarks help businesses reduce confusion, lower support requests, and improve user satisfaction. A smooth introduction keeps customers engaged and increases the chances they’ll keep using the product.

Examples

1. E-commerce: An online store adds coachmarks to show first-time shoppers how to apply discount codes at checkout.
2. Finance: A banking app uses coachmarks to guide new users through setting up their first transaction or linking a payment method.
3. Travel-Tech: A flight booking site highlights key features like flexible date searches and price alerts so users can book smarter.

Coachmarks make it easy for people to learn as they go, helping businesses create a better first impression and keep users coming back.

‍