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Cognitive Map
A cognitive map is a mental picture people create to understand and navigate spaces, whether physical or digital. It helps users remember where things are, how to move between sections, and what to expect next. A well-designed website or app matches users’ natural cognitive maps, making it easier for them to find what they need without getting frustrated.
Why it’s important for your business
If your website or app layout doesn’t match what users expect, they’ll feel lost and leave. A good cognitive map helps customers move through your product smoothly, improving their experience and increasing conversions. Businesses that design with cognitive mapping in mind reduce confusion, lower bounce rates, and keep users engaged.
Examples
1. E-commerce: An online store organizes categories like "Men’s Clothing" and "Women’s Clothing" where users naturally expect them, so they can shop without confusion.
2. Finance: A banking app keeps key features (checking account balanc, transferring money) on the home screen because users expect quick access to them.
3. Travel-Tech: A flight booking site places the "Search Flights" bar at the top of the homepage, aligning with how users naturally start their journey.
When businesses design with cognitive maps in mind, they make navigation easier, reduce frustration, and create a more user-friendly experience.
