Event tracking

Event Tracking

Event tracking is a way to monitor specific actions users take on a website or app, such as clicking a button, watching a video, or adding an item to a cart. It helps businesses understand how people interact with their platform and which features they use the most. This information is key to improving user experience and increasing conversions.

Why it’s important for your business

Event tracking shows what’s working and what’s not, so businesses can make better decisions. If users are dropping off before completing a purchase or skipping important steps, event tracking helps identify where the problem is. Fixing these issues can lead to higher engagement, more sales, and a smoother experience for customers.

Examples

1. E-commerce: An online store tracks how many users click “Add to Cart” but don’t complete the purchase. If the number is high, they investigate and improve the checkout process.
2. Finance: A banking app tracks how many users start but don’t finish opening an account. If many people drop off at a certain step, they simplify the form to make it easier.
3. Travel-Tech: A flight booking site tracks how many users search for flights but don’t book. If they see a pattern, they might offer discounts or make pricing clearer to encourage bookings.

Event tracking helps businesses see where users struggle, make improvements, and create a better experience that leads to more success.

‍