Fake door test

Fake Door Test

A fake door test is a way to check user interest in a new feature or product before actually building it. Businesses create a button, link, or ad for the feature, and when users click, they see a message like "Coming Soon!" or a short survey. This helps companies measure demand without wasting time or money on something people don’t want.

Why it’s important for your business

Building features no one uses is expensive and frustrating. A fake door test lets businesses test ideas early, gather real user reactions, and make smarter decisions. It also helps avoid unnecessary development work by confirming whether customers actually want the feature.

Examples

1. E-commerce: An online store adds a “Try Virtual Fitting Room” button. When users click, they see a "Coming Soon - Would you use this?" message, helping the store decide if it’s worth developing.
2. Finance: A banking app places a “Round-Up Savings” option in the settings. If many users click, they prioritize building it; if not, they move on to other features.
3. Travel-Tech: A flight booking site adds a “Price Lock” option. When users select it, they get a message saying "This feature is in the works - Sign up to be the first to know!" If interest is high, they move forward with development.

A fake door test saves businesses time and resources while ensuring they build features people actually want.

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