Focus group

Focus Group

A focus group is a small group of people gathered to share their opinions about a product, service, or idea. A business asks them questions, observes their reactions, and uses their feedback to improve what they offer. It’s a way to understand what real users think before making big decisions.

Why it’s important for your business

A focus group helps businesses get honest opinions from potential customers before launching or updating a product. It can reveal problems that weren’t obvious and prevent costly mistakes. Listening to real users leads to better decisions and a product that actually meets their needs.

Examples

1. E-commerce: An online store holds a focus group to see how people react to a new website design before making it live. If users find navigation confusing, they fix it first.
2. Finance: A bank tests a new budgeting app with a focus group to see if users understand how to set savings goals. Their feedback helps improve the layout before launch.
3. Food Delivery: A delivery service invites customers to try a new scheduled ordering feature. If they find it useful but want more flexibility, the company adjusts it before rolling it out to everyone.

A focus group gives businesses real feedback early, helping them avoid mistakes and build products people actually want to use.

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