Focus states

Focus States

Focus states are visual highlights that show which element on a website or app is currently selected or active. They help users navigate by making it clear where they are, especially when using a keyboard or assistive technology. Common focus states include a glowing outline around a button or a color change on a selected field.

Why it’s important for your business

Good focus states improve accessibility, making your product easier to use for people with disabilities or those who prefer keyboard navigation. They also enhance user experience by providing clear visual guidance, reducing frustration, and helping users complete tasks faster. Ignoring focus states can make your website harder to navigate, leading to lost customers.

Examples

1. E-commerce: An online store ensures that when users tab through checkout fields, the active field is clearly outlined so they know where to type.
2. Finance: A banking app highlights the "Submit Payment" button when selected, preventing users from clicking the wrong option.
3. Ed-Tech: A learning platform adds focus states to quizzes so students using a keyboard can easily see which answer choice is selected.

Clear and well-designed focus states make digital products more user-friendly, ensuring a smoother experience for everyone.

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