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HEART Framework
The HEART framework is a way to measure user experience by focusing on five key areas: Happiness, Engagement, Adoption, Retention, and Task Success. It helps businesses understand how users feel about their product, how often they use it, how many new users join, how many stick around, and how easily they complete tasks. By tracking these areas, companies can find ways to improve the user experience.
Why it’s important for your business
A product isn’t just about features - it’s about how people interact with it. The HEART framework helps businesses see what’s working and what’s not, so they can make data-driven improvements. Instead of guessing, companies can track real user behavior and focus on what keeps people engaged and satisfied.
Examples
1. E-commerce: An online store uses the HEART framework to track Happiness (customer reviews), Engagement (time spent browsing), and Task Success (how easily users complete a purchase).
2. Finance: A banking app measures Retention (how many users continue using the app after signing up) and Adoption (how many try new features like budgeting tools).
3. Ed-Tech: A learning platform tracks Engagement (how often students complete lessons) and Task Success (how many finish quizzes without needing hints).
By using the HEART framework, businesses can improve user experience in ways that actually matter to their customers.
