Heuristic evaluation

Heuristic Evaluation

Heuristic evaluation is a method used to find usability problems in a product by having experts review it based on a set of usability principles, called heuristics. These principles include things like making navigation simple, providing clear feedback, and minimizing user errors. It’s a fast and affordable way to spot design issues before users encounter them.

Why it’s important for your business

A product that’s hard to use will frustrate customers and drive them away. Heuristic evaluation helps businesses improve their product by identifying and fixing problems early. This leads to a smoother user experience, fewer support requests, and higher user satisfaction - all without needing lengthy testing.

Examples

1. E-commerce: A heuristic evaluation of an online store might reveal that the checkout process has too many confusing steps, leading to cart abandonment.
2. Finance: A banking app might discover that users aren’t getting clear feedback after submitting a payment, causing uncertainty and unnecessary double-checking.
3. Travel-Tech: A flight booking site might learn that users are struggling to find flight filters due to poor button placement, and they can adjust the layout to make filtering easier.

By doing a heuristic evaluation, businesses can catch usability problems early and make their products easier, faster, and more enjoyable to use.

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