Likert scale

Likert Scale

A Likert scale is a simple way to measure how people feel about something by asking them to rate it on a scale. For example, you might ask, “How satisfied are you with our service?” and give options like “Very Satisfied” to “Very Dissatisfied.” It’s an easy and clear method to collect feedback from customers.

Why it’s important for your business

The Likert scale helps you understand what your customers think and feel, so you can make better decisions based on real feedback. It’s straightforward, saves time, and gives you a clear picture of what’s working and what’s not. Whether you’re looking to improve a product, service, or experience, this tool makes it easier to know what matters most to your customers.

Examples

1. E-commerce: An online store asks customers to rate their delivery experience on a scale from 1 to 5 after their order arrives. If many customers give a low score, they know it’s time to look into shipping delays.
2. Finance: A bank surveys its app users, asking them to rate how easy it is to make a payment, from “Very Easy” to “Very Difficult.” The results help them pinpoint areas to improve.
3. Travel-Tech: A travel site asks customers to rate their satisfaction with the booking process after they buy a ticket. If users consistently say they’re dissatisfied, the team knows where to make changes.

The Likert scale is a practical way to listen to your customers and make changes that matter to them. It’s simple but powerful.

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