Opportunity Solution Tree (OST)

Opportunity Solution Tree (OST)

An Opportunity Solution Tree (OST) is a visual tool that helps you map out the steps to solve a business problem or achieve a goal. It starts with the goal at the top, breaks it down into opportunities (challenges or needs), and then lists possible solutions for each opportunity. This structure helps teams focus on the best ways to solve problems without losing sight of their main objective.

Why it’s important for your business

An OST helps you organize ideas, prioritize opportunities, and avoid wasting time on solutions that don’t address real problems. It’s a clear way to connect your team’s work with your business goals, ensuring you’re solving the right problems. For businesses, it means working smarter and staying focused on what will bring the most value to customers and the company.

Examples

1. E-commerce: An online store sets a goal to increase repeat purchases. They use an OST to identify opportunities, such as improving customer loyalty, and test solutions like a rewards program or personalized follow-up emails.
2. Finance: A fintech app wants to reduce account sign-up drop-offs. The OST helps them break down the issue, like confusing instructions or too many steps, and experiment with solutions like clearer onboarding screens or a simpler process.
3. Health: A telehealth platform aims to increase the number of completed consultations. The OST identifies opportunities, such as better appointment reminders, and leads to solutions like SMS alerts or flexible rescheduling options.

An Opportunity Solution Tree helps you stay organized, solve problems effectively, and focus your efforts on what will make the biggest impact for your customers and your business.

‍