Participant screening

Participant Screening

Participant screening is the process of selecting the right people for user research or testing. Instead of asking just anyone, businesses choose participants who match their real customers based on factors like age, experience, or buying habits. In this way, you can be sure that the feedback comes from the people who will actually use the product.

Why it’s important for your business

If you test with the wrong audience, the results won’t be useful. Good participant screening helps businesses get real insights from the right users, leading to better decisions and fewer design mistakes. It saves time and money by making sure feedback is relevant from the start.

Examples

1. E-commerce: An online store testing a new checkout process screens participants to ensure they are regular online shoppers, not people who rarely buy online.
2. Finance: A banking app developing a new investment feature selects participants who have some experience with saving and investing, so their feedback is meaningful.
3. Travel-Tech: A flight booking site tests a new rewards program with frequent travelers instead of people who rarely fly, ensuring the feedback comes from the right audience.

Screening the right participants leads to better insights, helping businesses create products that truly meet user needs.

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