Product discovery

Product Discovery

Product discovery is the process of figuring out what your customers really need or want so you can create or improve products they’ll actually use. It’s about listening to your audience, testing ideas, and making sure your products solve real problems.

Why it’s important for your business?

Product discovery helps you avoid wasting time and money on products or features no one cares about. Instead, it lets you focus on what customers truly value, which means happier customers and better results for your business. For example, it can help you decide which features to add, which problems to fix, or even what new product to launch.

Examples

1. E-commerce: An online store notices many customers searching for eco-friendly products. They add a new line of sustainable items, which boosts sales.
2. Travel-Tech: A travel booking app finds out people want more control over their trip plans. They add a tool to customize itineraries, and bookings go up.
3. Health: A telehealth app learns that users often forget their appointments. They add automatic reminders, helping reduce missed appointments and keeping users happy.

Product discovery is all about listening to your customers so you can deliver what they truly need.

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