Product tour

Product Tour

A product tour is a step-by-step guide that helps new users understand how to use a website, app, or software. It usually appears when someone first signs up, showing key features through pop-ups, tooltips, or short messages. A well-designed product tour makes it easier for users to get started without feeling lost.

Why it’s important for your business

If users don’t understand how to use a product quickly, they might leave and never come back. A good product tour reduces confusion, lowers support requests, and helps people see the value of a product right away. It keeps users engaged and makes them more likely to stick around.

Examples

1. E-commerce: An online store guides first-time shoppers by highlighting how to search for products, apply discount codes, and complete checkout.
2. Finance: A banking app walks new users through setting up their account, linking a payment method, and making their first transfer.
3. Travel-Tech: A flight booking site gives a quick tour of how to compare flights, set price alerts, and book tickets easily.

A clear, simple product tour helps users feel confident and comfortable, making them more likely to keep using the product.

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