Readability

Readability

Readability is about how easy it is to read and understand text on a website, app, or document. It depends on things like font size, sentence length, and word choice. If something is too complicated or cluttered, people might get frustrated and stop reading.

Why it’s important for your business

If your content is hard to read, customers won’t stick around. Clear, simple text helps people find what they need quickly and makes your business more trustworthy. The easier something is to read, the more likely users are to stay, understand, and take action.

Examples

1. E-commerce: An online store writes short, easy-to-read product descriptions so shoppers don’t have to guess what they’re buying.
2. Finance: A banking app explains loan terms in plain language instead of confusing legal jargon, so customers understand what they’re signing up for.
3. Health: A medical website rewrites health advice using simple words so patients can easily understand their treatment options.

Good readability makes sure people don’t have to struggle to get information, keeping them engaged and more likely to trust your business.

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