Scroll depth analysis

Scroll Depth Analysis

Scroll depth analysis tracks how far users scroll down a webpage, helping businesses understand what content keeps people engaged and where they lose interest. It shows whether visitors reach important sections, like product details or sign-up forms, or if they leave too soon. This data helps improve page layout and content placement.

Why it’s important for your business

If users don’t scroll far enough, they might miss key information, leading to fewer conversions. Scroll depth analysis helps businesses optimize their pages by placing important content where users are most likely to see it. It also helps identify where engagement drops off, so teams can make adjustments to keep visitors interested.

Examples

1. E-commerce: An online store notices that most users don’t scroll past the first few products on a category page, so they move popular items higher up.
2. Finance: A banking website sees that visitors aren’t scrolling far enough to reach loan application details, so they add a call-to-action button near the top.
3. Travel-Tech: A flight booking site finds that users drop off before reaching travel insurance options, so they highlight them earlier in the booking process.

Scroll depth analysis helps businesses design pages that keep users engaged and ensure important content gets seen.

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