Session replay

Session Replay

Session replay is a tool that records how users interact with a website or app, showing where they click, scroll, and move their mouse. It helps businesses see what users struggle with, what they ignore, and how they navigate. Watching these replays can reveal hidden problems that regular analytics might miss.

Why it’s important for your business

If customers get stuck or frustrated on your site, they might leave without saying why. Session replay helps businesses spot issues, fix confusing layouts, and improve the user experience. Understanding real user behavior leads to better design decisions and higher customer satisfaction.

Examples

1. E-commerce: An online store notices that users abandon their cart at the payment step, revealing a confusing checkout process that needs fixing.
2. Finance: A banking app sees that users keep clicking on an "inactive" button, so they adjust the design to make it clearer.
3. Travel-Tech: A flight booking site finds that users repeatedly scroll up and down on search results, suggesting they need better sorting options.

Session replay gives businesses a direct view of how users interact with their product, helping them make smarter improvements.

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