Time on task

Time on Task

Time on task measures how long it takes a user to complete a specific action on a website or app. This could be checking out on an online store, transferring money in a banking app, or booking a flight. A shorter time often means a smoother experience, while a longer time can signal confusion or frustration.

Why it’s important for your business

If users take too long to complete tasks, they might give up and leave. Tracking time on task helps businesses find slow or complicated steps and make improvements. The faster and easier it is for users to complete an action, the more satisfied they’ll be.

Examples

1. E-commerce: An online store sees that users take too long to enter payment details, so they add autofill options to speed up checkout.
2. Finance: A banking app finds that users struggle to set up bill payments, so they simplify the form and add clearer instructions.
3. Travel-Tech: A flight booking site notices that selecting seats takes too long, so they redesign the process to make it quicker.

Improving time on task leads to a better user experience, reducing frustration and increasing conversions.

‍