Tree testing

Tree Testing

Tree testing is a way to check if a website or app’s navigation makes sense to users. People are given a task, like finding a specific product or service, and they have to click through a text-only version of the menu structure to see if they can find it easily. This helps businesses figure out if their categories and labels are clear or if users are getting lost.

Why it’s important for your business

If users can’t find what they need quickly, they’ll leave. Tree testing helps businesses fix confusing menus, making sure users can navigate smoothly. A clear structure means fewer drop-offs, more conversions, and a better overall experience.

Examples

1. E-commerce: An online store runs a tree test to see if customers can easily find “Winter Jackets” under “Clothing” instead of “Accessories.”
2. Finance: A banking app tests whether users look for “Loan Applications” under “Accounts” or “Services” to make navigation more intuitive.
3. Travel-Tech: A flight booking site checks if travelers expect “Baggage Fees” under “Booking Details” or “Check-in Information” to reduce customer confusion.

Tree testing helps businesses organize their content in a way that makes sense to users, leading to a smoother and more successful experience.

‍