Usability benchmarking

Usability Benchmarking

Usability benchmarking is the process of measuring how easy and efficient a product is by comparing it to past performance or industry standards. It looks at things like how long users take to complete tasks, how many errors they make, or how satisfied they are. Tracking these numbers over time helps businesses see if their product is improving or getting worse.

Why it’s important for your business

If you don’t measure usability, you won’t know what needs fixing. Usability benchmarking helps businesses track progress, find problem areas, and make data-driven improvements. A more user-friendly product keeps customers happy, reduces frustration, and increases conversions.

Examples

1. E-commerce: An online store tracks how long it takes customers to complete checkout and improves the process if it takes too long.
2. Finance: A banking app measures how many users successfully set up direct deposits and compares results before and after a design update.
3. Travel-Tech: A flight booking site monitors how often users abandon their search and uses that data to make the process faster and clearer.

Usability benchmarking helps businesses make informed decisions, ensuring their product becomes easier and better for users over time.

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