Usability heuristics

Usability Heuristics

Usability heuristics are general rules that help design products that are easy to use. These principles, like keeping things simple, giving clear feedback, and preventing errors, guide designers in making user-friendly websites, apps, and systems. They help ensure that people can navigate and complete tasks without confusion or frustration.

Why it’s important for your business

If a product is hard to use, customers will leave. Usability heuristics help businesses spot and fix design issues before they become big problems. By following these principles, companies create smoother experiences, reduce support requests, and keep users engaged.

Examples

1. E-commerce: An online store applies usability heuristics by making the checkout button easy to find and showing clear error messages when payment details are incorrect.
2. Finance: A banking app follows heuristics by displaying confirmation messages after transactions so users know their payment went through successfully.
3. Travel-Tech: A flight booking site ensures filters are easy to adjust and instantly show updated results, following the heuristic of providing clear system feedback.

Using usability heuristics helps businesses build products that feel intuitive, reducing frustration and improving customer satisfaction.

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