Usability testing

Usability Testing

Usability testing is the process of watching real people use your website, app, or product to see what works and what doesn’t. It helps identify confusing layouts, hard-to-find buttons, or anything that makes the experience frustrating. The goal is to fix issues before launch so users can navigate smoothly without getting stuck.

Why it’s important for your business

If people struggle to use your product, they’ll leave and may not come back. Usability testing helps catch problems early, saving time and money on future fixes. A product that’s easy to use keeps customers happy, reduces support requests, and increases conversions.

Examples

1. E-commerce: An online store tests its checkout process with real shoppers and finds that many can’t locate the discount code box, so they move it to a more visible spot.
2. Finance: A banking app watches users sign up and realizes they struggle with setting up direct deposits, so they simplify the instructions.
3. Travel-Tech: A flight booking site tests its search filters and sees that users get confused by too many options, so they redesign them to be more intuitive.

Usability testing helps businesses create products that feel natural and effortless, making sure users don’t leave out of frustration.

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