UX audit

UX Audit

A UX audit is a review of a website or app to find problems that make it hard for users to navigate or complete tasks. It looks at things like confusing layouts, slow load times, and unclear buttons. The goal is to spot issues and suggest fixes to improve the user experience.

Why it’s important for your business

If your website or app is frustrating to use, customers will leave. A UX audit helps businesses find what’s wrong and make improvements, leading to happier users and more conversions. Fixing small usability problems can make a big difference in keeping customers engaged.

Examples

1. E-commerce: An online store does a UX audit and discovers that customers abandon their carts because shipping costs are shown too late in checkout.
2. Finance: A banking app reviews its design and finds that users struggle to locate the bill payment option, so they move it to the homepage.
3. Travel-Tech: A flight booking site notices that users keep clicking the wrong button when selecting seats, so they adjust the design to make it clearer.

A UX audit helps businesses improve usability, reduce frustration, and create a smoother experience for customers.

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