User Journey UX Review

Get guidance to improve your key flow from world-class experts.
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We review your entire user flow
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You get Recommendations, Workshop and follow-up Support
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Optimise your Users Journey and Increase Conversions
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What you will get with User Journey UX Review:

  • 30-40 UX recommendations across the flow of over 40+ pages / screens
  • Slide deck with UX recommendations complemented with research, case studies and industry examples
  • Spreadsheet with prioritisation framework
  • Presentation and UX workshop for your team 
  • 3 months of implementation / testing support

You will receive actionable recommendations complemented with research, visual examples and  case studies split into quick wins and big strategic ideas on how to optimise your user experience across the entire user journey to directly influence conversion.  Also, 3 months of support will ensure that we are partnering with you to give feedback on implementation and new designs.

What is in scope of the User Journey UX review?
Recommendations will cover User experience, Conversion rate optimisation, UI Design, page layout, visuals and copy depending on your UX challenge and goals. We can also look into the basics of your website / app speed, however for this we have a separate consultation. We back our recommendations with your own user data, guidelines from research institutions (e.g. Baymard Institute, Nielsen Norman group) and our case studies. The review can focus either on mobile / desktop website or a mobile app.
What areas of the website / app that can be reviewed?
Critical user journey, landing page with following funnel, onboarding and registration flow, navigation flow, checkout and payments, etc.
Who should attend the workshop/call
- C-level

- Product owners, product marketing managers of the website/

- CRO / UX Managers

- relevant agencies / partners

How the report looks like:

Once our analysis of your User Journey is complete, we compile everything into a structured presentation. It will be an extensive slide deck 100+ slides covering 30-40 UX recommendations, each illustrated with visual examples, case studies, and links to supporting research.

We know that making changes can feel overwhelming, so we provide a prioritization framework that helps you decide where to start, You can use the same spreadsheet to share results with us.

Prioritization framework

But User Journey UX Review will deliver so much more!

So you are founder, product owner or a marketer and you are looking for ways to improve your interface to increase conversions and $$$, but you don’t know that the UX audit will actually help with you with so much more! Throughout years of UX consulting we realised we drive most value by not just giving recommendations, but by acting as external ally to help your team achieve the best product decisions and this is exactly what we will do with this service.

Problem
Solution
Low sales or conversions
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Increased sales or conversions
Customer drop-offs during key steps
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Higher customer retention
Falling behind your competitors
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Actionable strategies to outperform competitors
Missed opportunities to stand out
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Customer loyalty through differentiation
Customer complaints or negative feedback
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Improved customer satisfaction
High costs of redesigns
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Continuous improvement with low-cost testing
High workload of customer support
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Streamlined digital channels
Ideas and opportunities getting lost in politics
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Faster implementations with alignment across teams

How your result can look like:

CASE STUDY /
USER JOURNEY REVIEW >
Movavi logo
Top Recommendations shared
- Test exposing navigation options including main products on mobile homepage instead of hiding them behind the hamburger button.
- Shorten the homepage and make it focused on connecting the dots across all products and building trust
- Add Youtube reviews / user reviews to the homepage
- Test Mobile-specific CTA versions, more descriptive or less pushy CTAs
- Test adding alternative CTAs to facilitate cross-device conversions
- Implement mobile comparison tables on the website and embed it to the homepage
- Simplify the top navigation by removing search icon and duplicative menu icon
- Optimize the side navigation slider
- Test different placement of the main CTA - at the bottom of the screen
- Update H1 style for better usability and SEO ranking
Top recommendations tested and implemented
Homepage: Added main products to the homepage, added influencer reviews, implemented more descriptive and less pushy CTAs
Navigation: Removed duplicate menu icon, removed the search icon, changed the hierarchy in the side navigation slider, added visuals
Product detail page: Shortened the page, implemented alternative and more descriptive CTA for cross-device conversion
Learning portal page: implemented breadcrumbs, added tool illustrations above the fold, adjusted CTA text labels, updated H1 headlines
RESULT >
+10%
mCvR
On Homepage from all test combined
+9pp
mCvR
On Product Detail pages
overall positive mCvR uplift across the site from all changes (including unattributed) and increased confidence in mobile user experience strategy
I loved the way the whole process around the workshop was organized. Everything was straightforward and clear: everything we had to prepare, everything we were expecting from you. Your communication is always on point. It is the same throughout the workshop. You commented on every recommendation, every suggestion. I loved that you understand that not all of the suggestions are simple to implement, but you emphasize their relevance so that we would consider trying the implementation anyway.
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Valeriya Shevtsova
Website Content Manager
Logo of Movavi

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